WHAT'S NEW & WHY

Every billboard NFT is continuously auctioned under the Harberger Tax, making it a profitable digital asset.

Billboard NFTs are an investment—trade billboard NFTs and profit when sold at higher prices. The Harberger Tax governs the billboard NFT, utilizing market competition to price and monetize billboard spaces efficiently.

The tax revenue from billboards is distributed to creators democratically and efficiently through a quadratic funding mechanism.

Quadratic funding allocates tax revenue based on the quantity and size of community donations. It is a democratic and efficient method of distributing platform revenue, ensuring that creators who generate contributions receive the matching funding. This collective decision-making process is dynamic and can be constantly evolving.

Creators can generate higher direct income through continuous NFT billboard auctions and by creating their own NFT billboards.

Thriving billboard transactions generate more tax revenue, fostering direct support from readers to creators and creating a buoyant content economy.

A protocol within an open network that allows for seamless integration with a wide range of applications.

This on-chain billboard protocol can be easily integrated into various applications, enabling more direct monetization methods and promoting fairer distribution.

CREATOR REWARDS
DISTRIBUTION HISTORY

HOW IT WORKS

The on-chain billboard protocol revolutionizes platform attention by converting it into NFT billboards through Harberger tax auctions. Advertisers can bid on NFTs, enabling them to promote their ideas and work through fair and efficient market competition. The tax revenue generated from the auctions is then distributed back to the platform contributors through quadratic funding, ensuring a transparent and equitable allocation.

Advertiser

Advertisers can reach targeted audiences by using billboard space in specific communities, apps, or profiles. They can trade ad space directly via growing DeFi infrastructure and profit when sold at higher prices.

Billboard

The mechanism of transforming platform traffic into an NFT auction model based on Harberger Tax, generating platform tax revenue.

Harberger Tax

Harberger Tax is a market-based mechanism that allows individuals to set prices for their assets and pay property tax based on those prices, while also enabling anyone to purchase the assets if they offer a higher bid than the set price.

Treasury

Treasury is the tax revenue generated during the billboard auction process. This portion of funds will be distributed to creators using a quadratic funding model.

Quadratic Funding

Quadratic funding is a democratic crowdfunding mechanism that combines small individual contributions with matching funds from sponsors. It matches each sponsor's contribution based on the total amount generated, the number of contributors, and the total amount donated.

ROADMAP & MILESTONE

Facilitate billboard trading and allocate tax revenue.

Implement open bidding to enable anyone to trade billboard NFTs.

Empower creators to create their own NFT billboards.

Expand the adoption of this protocol across a diverse range of applications.

ABOUT MATTERS
LAB

Matters Lab was established in 2018, with the mission to foster a freer and fairer creator ecosystem through the next evolution of the Internet, Web3.

ON-CHAIN BILLBOARDTO DEMOCRATIZETHE ATTENTION ECONOMY